PLANNING: For Filming

I made a group chat with the girls that were going to be the 'artists' and then I had to organise what days we could all make. I made sure that we had two consecutive days to be filming so that once started we had all got in to the swing of it and knew what we were aiming for, and could just on with it rather than wasting time or leaving days in between for anyone to possibly lose focus of the end product.

Before I met up with the girls i had printed off the lyrics of my chosen song and then started annotating it with ideas for the narrative that would match the lyrics and ideas for different shot types and what would be effective. This was helpful when it came to actually filming because using this along with my storyboard allowed me to show the artists what I wanted so that we didn't waste time coming up with ideas.

A week before we started filming I had met up with the artists to organise what outfits they would each be wearing, this again was time effective because then when it came to filming everyone knew what they had to bring and that everyone would match with each other and also that everything fit them so that we eliminated any wardrobe malfunctions before we even started.

PLANNING: Shot Types/List

Shot 1 - Establishing shot
Shot 2 - Close up
Shot 3 - Close up
Shot 4- Close up
Shot 5- Mid shot
Shot 6- Close up
Shot 7- Close up
Shot 8- Extreme close up
Shot 9- Birdseye close up
Shot 10- Mid shot
Shot 11- Birdseye close up
Shot 12- Close up
Shot 13- Close up
Shot 14- Close up
Shot 15- Mid shot
Shot 16- Long shot
Shot 17- Long shot
Shot 18- Long shot
Shot 19- Long shot
Shot 20- Long shot
Shot 21- Close up
Shot 22- Extreme close up
Shot 23- Long shot
Shot 24- Mid shot
Shot 25- Mid shot/ Long shot
Shot 26- Low angle Mid shot
Shot 27- Mid shot
Shot 28- Mid shot
Shot 29- Low angle long shot
Shot 30- Low angle long shot
Shot 31- Low angle long shot
Shot 32-Low angle long shot

PLANNING: Storyboard for my music video

I created a rough storyboard of what I plan for my music video to look like and incorporate. This was a time saving activity because I have shared it with my focus group for their opinion, and the artists so when it comes to filming they already have an idea of what I am going for so that no time is wasted explaining or coming up with ideas. 

PLANNING: Picking a Font

RESEARCH: Textual Analysis 4

RESEARCH: Textual Analysis 3

RESEARCH: Textual Analysis 2

RESEARCH: Textual Analysis 1

 

PLANNING: Seeking permission to use my chosen song

I contacted Warner Brothers, as this is Dua Lipa's record label, to ask for permission to use New Rules for my coursework, to ensure that I didn't breach any legal boundaries of using the media text.

RESEARCH: Picking my song for my video

I spent a lot of time watching music videos before I decided what song I wanted to use for my music video I made a short list of potential options and also from the videos I had done textual analysis on.

Demi Lovato- Sorry not Sorry was one option that I had short listed as I thought the lyrics have enough of a narrative for me to be able to be creative with what footage I get, to be able to adapt and create a narrative of my own.

Fergie- Glamorous was another one of my options as again it has a  narrative that enables you to adapt it to your footage, however this song has a very high production value which makes it unrealistic for me as a student to be  able to make anything on that level and the lyrics being about a glamorous lifestyle means that the footage would have to be glamorous and without the production budget that they would have had it makes it very difficult, considering the mise-en-scene  is set on a private jet..



Dua Lipa- New Rules- After researching several different songs I found that this would be the most appropriate and the song I Could make look the most professional due to its fairly low production value in comparison to other pop music videos there I could create a mise-en-scene that was engaging and gratifying without needing the production value.

RESEARCH: Target Audience Questionnaire

100% of the results when I asked my target audience were that the music video is Pop so I will look further into different pop songs and pick which will be the most appropriate. When I asked what kind of talent I should used 100% of the results were female, so I will definitely use a female and most probably have a girl group because 85.7% voted for a girl group, however I will research into codes and conventions of both solo female artists and female group artists. I will use both inside and outside shots when shooting my footage as 100% of my results were for both, this will keep my video interesting. When I asked my target audience if I should create a narrative 100% said yes, therefore I will definitely create some sort of narrative and research deeper into the different codes and conventions for different narratives within pop music videos. I will most probably incorporate empowerment into the narrative as 85.7% of the results were for a empowerment narrative. Female empowerment is a current movement so will be successful in attracting my target audience.

RESEARCH: Focus Group Feedback on Treatment

Once I had made my treatment I then sent the link to my blog post to my focus group and asked them what they thought of what I was planning to make and all the feedback was positive they all thought it was be a successful and engaging idea. This assured me that my idea was heading in the right direction to continue my research and planning for my products.

RESEARCH: Audience Profile

RESEARCH: Focus Group

PLANNING: Music Video Treatment

 

RESEARCH: Researching different music videos

I have spent an hour researching and watching music videos so that I can make myself familiar with the codes and conventions of music videos and the different genres and how they are all different and would have different themes and styles depending on the genre for example rap and R&B songs having flashy music videos showing off money. I was also looking to try and figure out what kind of genre I want my music video to be. The genre I pick has to have achievable codes and conventions for my budget so that i can make it look professional and well made regardless of not having the equipment that a proper production company would have. 

RESEARCH: Changing my idea

I have decided to change my idea of doing a documentary to doing a music video because through doing research i have realised that my question was not investigative enough and the answer seemed pretty obvious.

PRODUCTION: Youtube Tutorials for iMovie

I used the video to work out how to speed up and slow down my footage on iMovie to create a better effect and make my product look my professional