RESEARCH: Audience Feedback on Final Ancillary Products

I did some final audience research to make sure that my products were made to the best quality they could be and that my audience could see a clear brand identity between all of the products and also that all the products adhered to the typical codes and conventions of existing products. All the result came back extremely positive, confirming that no more work needed to be done on them.

RESEARCH: Audience Feedback on my second draft of my Music Video

After making the improvements to my music video I showed my focus group and ask for feedback. From their feedback it was clear to see that no more improvements needed to be made. They thought it was professional, engaging, and aesthetically pleasing. they also commented on how I had now got the pace just right which is crucial for a successful music video.

RESEARCH: Audience Feedback

RESEARCH: Digipack Draft Audience Feedback

Once I had created my first draft of my digipak I asked members of my focus group and members from my target audience for their opinions and where they think there is room for improvement.

They all liked the product and mentioned strengths of it however there were some improvements to be made such as putting the cloudy background behind the CD Disc aswell as the girls and also to change the positioning of 'Storm' on the CD Disc. I will take these suggestions into consideration when altering my digipak.

PRODUCTION: Digipack First Draft

RESEARCH: Picture options feedback

When planning my digipak and advert I went through all the pictures from the shoot and short listed the options for the pictures with three for each product I then asked my target audience to write down which they thought would be the most appropriate. Majority said that the first image was the best for my advert and the third picture was the best for my digipak.

 

Favoured image for Digipak

Favoured image for Magazine Advert

 

PRODUCTION: Digipack front cover picture options

PRODUCTION: First draft of Music Video

PRODUCTION: Magazine Advert main image options

PLANNING: Magazine Advert Flatplan

 I used this as a template to show the artists what I was looking for as the end result of my magazine cover, so that I made the shooting process more time effective because the artist knew what I was looking for so didn't need to waste time on set planning.

PLANNING: Digipak Flatplan

RESEARCH: Existing Magazine Adverts

I researched existing magazine adverts of similar genre artists to learn more about the typical codes and conventions pop music magazine adverts so that I could incorporate them in to my magazine advert.

RESEARCH: Textual Analysis of Magazine Advert

RESEARCH: Textual Analysis of a Digipak

• Aesthetically pleasing and sophisticated colourscheme
• Sophisticated and aesthetically pleasing font that is used throughout creating a brand identiy, which is recognisable the target audience however it isn't too big that is distracts from the artists face which is also extremely recognisable to the target audience.
• All in capital letters creating a strong brand identity.
• Extreme close up to keep the focus on the artist and draw attention to the advert to successfully attract the target audience.
• Attractive artist to attract Laura Mulvey's idea of the male gaze.
• Subverts typical codes and conventions of digipaks by not having a direct mode address.
• Red hair shows continuity throughout the theme of the digipak and is 'Loud' which relates to the name of the song.
• Red has strong connotations of danger, love, whilst still being seductive.
• Typography is sophisticated, creating a representation of the brand identity.
• The CD Disc follows the same theme of the pictures in side the digipak of different flowers.
• Sophisticated CD Disc is sensual and feminine, attracting the target audience.
• Picture in the digipak is powerful however simplistic with no text.
• Digipak is engaging and gratifying.
• Continual theme throughout the whole digipak.
• Strong brand identity between other promotional products for the music, as they keep the same picture, colourscheme and typography throughout. 

RESEARCH: Youtube iMovie tutorial

Click here for tutorial
 I used this tutorial so that I could get the music on to my video in the best quality possible.