RESEARCH: Textual Analysis of a Digipak

• Aesthetically pleasing and sophisticated colourscheme
• Sophisticated and aesthetically pleasing font that is used throughout creating a brand identiy, which is recognisable the target audience however it isn't too big that is distracts from the artists face which is also extremely recognisable to the target audience.
• All in capital letters creating a strong brand identity.
• Extreme close up to keep the focus on the artist and draw attention to the advert to successfully attract the target audience.
• Attractive artist to attract Laura Mulvey's idea of the male gaze.
• Subverts typical codes and conventions of digipaks by not having a direct mode address.
• Red hair shows continuity throughout the theme of the digipak and is 'Loud' which relates to the name of the song.
• Red has strong connotations of danger, love, whilst still being seductive.
• Typography is sophisticated, creating a representation of the brand identity.
• The CD Disc follows the same theme of the pictures in side the digipak of different flowers.
• Sophisticated CD Disc is sensual and feminine, attracting the target audience.
• Picture in the digipak is powerful however simplistic with no text.
• Digipak is engaging and gratifying.
• Continual theme throughout the whole digipak.
• Strong brand identity between other promotional products for the music, as they keep the same picture, colourscheme and typography throughout.